Fractional Head of Brand & Marketing
I help hospitality, food and experience-led brands grow with clarity, creativity and commercial focus, without the cost or commitment of a full-time hire.Currently taking on a small number of fractional clients.
Who I Work With
I work with businesses that care about quality, brand and long-term growth, including:
Independent restaurants and hospitality groups
Growing food and drink brands
Experience-led businesses at an inflection point
Founder-led teams who want senior marketing direction
How I HelpI provide senior-level brand and marketing leadership, tailored to what your business needs.This typically includes:
Brand positioning, storytelling and creative direction
Campaign planning that drives footfall, revenue and relevance
Menu, offer and pricing strategy from a commercial perspective
Loyalty, CRM and retention strategy
Clear direction for internal teams, agencies and suppliers
I work on a fractional basis, usually 1–2 days per week, giving you experienced leadership without unnecessary overhead.Subject to the scope, I am also open to working on fixed-term projects; for example a site opening, consumer product launch or key period of transition.Experience & ApproachI’ve led brand and marketing strategy for multi-site hospitality brands and food-led businesses, working across brand, digital, loyalty, campaigns and commercial growth.My approach is thoughtful, practical and grounded in the realities of running a business. I focus on clarity over complexity, and decisions that genuinely move the needle.How I WorkIf you're interested in finding out how I could support your business through the next stage of growth, get in touch to arrange an initial conversation. We'll discuss your objectives, challenges and current marketing framework, as well as my experience and initial recommendations.If it feels like a good fit, I’ll propose a simple, clear structure based on your priorities and pace, typically as a monthly retainer.If you’d like to explore working togetherEmail: [email protected]Based in the UK.
Available for remote or hybrid work.